Selling at Auction

Dating back to Roman times, one of the oldest methods of marketing is Auction and itโ€™s a very important method of sale as there is a real opportunity for you to get more for your home than you expect. A well-run auction programme will likely take more time and effort for your sales consultant, but will ensure that the property gets the maximum exposure.

You set a deadline for the sale of your home.

This creates a sense of urgency among both buyers and sales consultants. It allows you to plan ahead in the knowledge that a definite date has been set for the sale of your home.

A three-stage selling process:

Auction is one of the few methods of sale where you get not one, but three opportunities to sell your property.

Stage One The lead-up period is very high profile Auction marketing will highlight your property, producing the greatest exposure when enquiries are likely to be at the highest level.

Stage Two The Auction is the shortest part of the process but it is the best opportunity to stimulate competition. Because most people think in a range of values, rather than a specific figure, this is the time when a potential purchaser is most likely to stretch to the upper range of values to secure your property and, thereby produce the highest possible selling price for you.

Stage Three Some people believe that if your property has not sold by this stage of the Auction process then the system has failed. Not so. Stage three can produce a whole new range of buyers, those who may need to sell another property or arrange finance before they can commit themselves unconditionally.